Spring Cleaning on LinkedIn? And questions for you

Spring Cleaning Anyone?

If you had to do spring cleaning on LinkedIn what would that look like? Today I talk about just a few of the things that you might want to look at. We all need to take stock of our activities at some stage and our LinkedIn profile is no exception.

Now for the questions

So what kind of value are you getting out of LinkedIn? What kind of value are you bringing on LinkedIn? What difference does your presence make on LinkedIn. For me these are some one of the most important questions. How is LinkedIn making a difference in the world of work or business? Because if LinkedIn is not making any difference or there is no prospect that it will make a difference in your life, what is the point of using it every day?

You are getting to grow your network but what else? Is there any quantifiable business that has actually come out of your interactions on LinkedIn?  Have you found business partners or service providers on LinkedIn? What of Customers? Be strategic in your approach to relationships. What about the value you are adding to others?

I pose so many questions here about LinkedIn. Hopefully these questions will continue at the back of our mind as we go about our business every day on LinkedIn. I think you might not have the answers to all these questions and that is fine. But those questions get us thinking. As we search for answers, we are spurred to some kind of meaningful action on LinkedIn which positively impacts our careers or businesses.

What is the endgame?

In chess we always keep the end of the game in mind and then we work backwards to the current position before us. How do we go from current reality to imagined and desired goals and objectives, the endgame. The endgame we desire through LinkedIn will determine and shape the game plan we adopt and the moves we make on the platform.

Back to the issue of value

Are you a valued member of the network? Do members of your network, appreciate the value you bring?  What kind of posts do you make on LinkedIn? So maybe you have distinguished yourself with the tips about sales or negotiation or marketing or whatever the case may be.  Think long term in your interactions on LinkedIn. It is going to take time to be known, to be trusted and valued in your network. Be patient with yourself and with others on the platform.

Time spent on LinkedIn, Connecting and Goals 
How much time are you putting into LinkedIn and what are you getting in return? Are you just making connections or you are actually take time to know other professionals and what they do and possibly even meeting with them. Maybe now is a great time to revisit some of these things. Why did you join LinkedIn then? What do you want to achieve on LinkedIn as a member today? Your goals must be clear. Write them down!
Headline
Since you joined the network, have you made any changes to your headline. Maybe when you joined LinkedIn you were in Business Development but in the last 6 months you moved into Marketing and now your Headline is no longer relevant? Remember that your Headline can be more than just a job title. In fact your headline need not be your job description. Your headline speaks to what you do. However, do not also fall into the trap of filling it with buzzwords of clichés.
Relevance of information in your profile
The overall information on your LinkedIn profile – Is it still relevant?   The way you have positioned yourself in your LinkedIn Summary and the specialties that you indicated, Are you still happy with those? How are you faring in the Keyword search. Do you still come out tops? You might need to tweak your profile to get back to visibility.
What groups have you joined?
You might have joined the 50 groups but how much are you taking part in the groups. You might be getting annoyed by all the mail you get from the groups. Well maybe it’s not only time to change your group settings but actually revisit all those groups that you have joined. It is very possible that you only really take part seriously in 5 groups or so. What of the other groups that have more than half content that is promotional content or job discussions. There is no problem with this if this is the purpose of the group but if not then there is a problem.

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