LinkedIn is becoming better and better at introducing features that enhance it’s popularity while taping into our vanity and competitive nature. Since introducing the notifications we are spending more time on the site. Endorsements proved to be hugely popular on the site. Let me be honest, When I first saw other profiles with an impressive number of endorsements I wondered to myself, how on earth did someone get so many endorsements while I had none.
Obviously delighted LinkedIn Connections
A few days ago I started receiving emails from friends who were obviously delighted to have made the top 1%, 5% and 10% of visited profiles. One of the first questions that came to my mind was, “Have I, a LinkedIn coach, failed to make the cut. how embarrassing is that? :-(” That was my competitive nature getting the better of me. Instead of naturally congratulating others, I was wondering, “What about me?” I have received so many mails from LinkedIn connections including friends, past and current clients who could not hide their delight about having the most viewed profiles. Sure enough when I dug into my mail, I found my own mail and the world was now a better place.
Just have to read more
The congratulatory note from LinkedIn had a tempting READ MORE with a letter and a statistic that could be shared across the social networks. From a marketing perspective I think this was a brilliant idea from LinkedIn. LinkedIn managed to get its own members to spread the word about the network in a WIN-WIN. More people got to know about LinkedIn and the members had the satisfaction of sharing their achievement with the wider world.
Questions to ponder
On a more serious note the following questions come to mind for those who have made the top 1 percent, 5 percent, 10 percent or whatever the case may be: