As we indicated in an earlier post, today (14 April 2014) is the final day for the Products and Services Tab on LinkedIn Company Pages, this tab is going to disappear together with all the information that was on your company’s various products and services. What will happen to all your information about your products and services that was on LinkedIn? Yep it will disappear as well! Hope you are now ready for this.
Time to save all your information from LinkedIn?
Hope you have found time to save the information from your products and services tab on LinkedIn. More importantly have you decided on the way forward. Here are the possibilities for you going forward:
- Are you going to make extensive use of the Showcase Pages and status updates? For more information on how you use the showcase pages, refer to our earlier article.
- Are you simply going to do away with the Showcase pages and just choose to have one LinkedIn Company Page. This is a very risky strategy as you stand to lose out on marketing your company’s products and services.
Review your LinkedIn Company Page! Is it doing your Brand justice?
Whatever you decide to do, this is a great opportunity for you to review the currency, completeness and accuracy of your LinkedIn Page. Your LinkedIn Company page is one of the first things that potential and current customers and potential recruits to your company will see on LinkedIn.