How it affects me, Sharing between LinkedIn and Twitter

In a recent article I wrote about how you will no longer be able to post LinkedIn status updates from Twitter. In this article I share my initial thoughts on why I like this update. In theory being able to update LinkedIn from Twitter should be an excellent idea and result in great benefits for all as more information is shared by all. However my experience was not so great in the past and so the latest update is a pleasant surprise for me. I share some of the reasons why I see things this way.

Less Noise from Twitter feeds

One challenge I have been having lately is excessive Twitter updates in my LinkedIn newsfeed. Perhaps I am the exception because of the size of my network (+15,000 first level connections.) Some people were posting as many as 10 LinkedIn updates via Twitter which was taking up valuable real estate in my newsfeeds. Going forward, my connections can continue posting on Twitter without affecting the quality of my newsfeed.

More professional and relevant engagement

I expect the quality of content posted on LinkedIn to improve. While a great deal of conversation takes place on Twitter there is a fair of personal material that is of little relevance on LinkedIn. I will certainly not miss these type of updates that are of little relevance to my interests and focus as a professional.

Commenting on LinkedIn updates done via Twitter

One challenge which already existed before the latest update was that you could not comment on a LinkedIn update done via Twitter unless you were also logged into Twitter.  If you were not able to log into Twitter for some reason, you would thus not be able to engage in the conversation.

I can imagine some people might be upset with the recent development but I must say I think it works quite nicely for me. I post a few LinkedIn updates from Twitter but this was the exception rather than the norm.

What are your thoughts on this recent development? I would love to hear from you.


  1. As always you raise some very valid points. I, for one, am pleased with the prospect of a degree of separation between the media. I personally find the repetitive (“spammy”) way in which many people use Twitter to be a bit of a strain on my patience. I don’t enjoy logging in to LinkedIn and being pounded on the head again and again by something I probably read elsewhere yesterday. I believe that every medium has its place and while I will continue to use both Twitter and LinkedIn, I quite like the idea that they’ll be in “neat little boxes”. To me, Twitter is quirky and fun while LinkedIn is purely professional.

    • Thank you Helen. Sometimes we treat these social media platforms as if it was one platform or network while each one is different in terms of the value it brings and the market it caters for.

      Some people made their Tweets relevant but some possibly forgot that the two networks were connected and everything went through.

  2. Bruce,

    I totally agree with your comments ….twitter could best be related to being “on the floor at the stock exchange”, where you would have to cut through the noise in order to “hear” what is of relevance to you and your niche’.Notably there are ways to diminish the fluff with relevant hash tags/searches etc., however twitter is best known as a “shoutout or “soapbox” forum where everyday, minute or second occurences are distributed in a 140 character format, on a 3 sec turnaround … However it should remain within the bounds of twitter and not minimize constructive professional relationships forumulated within LinkedIN.

    In comparison LinkedIn is a professional forum/network focused solely on business networks & relationships where constructive engagements are made with professional like minded people within the same or similar industry niche’. This can be seen as where deals & partnerships are made.

    • Very interesting analogy Brett. I guess you are referring to the Stock Exchange with the cry-out system. It’s great to see that LinkedIn members can get value from the site without being on the site all day long.

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