Both Facebook and LinkedIn have the same approach to personal profiles and business / company pages. A human being creates an account on the platform, and then creates a Business Page (Facebook) or a Company Page (LinkedIn) to represent the commercial entity that they are involved in.
Some people try to game the system by forcing their company details into a personal profile. The minute you are trying to work out whether your company is a Mr or a Ms, then we are in the wrong place.
LinkedIn is a professional network, and we network as humans, so we use our personal profiles. I can connect with you on LinkedIn, but I cannot connect with your company. I can follow your Company Page on LinkedIn though.
I know why people thing that they should use the profile for their companies. They think that by making their business a personal profile, they can ‘friend’ clients and potential clients and communicate better.
Furthermore, all the valuable features of a company page are lost in this process.
From a Company Page you can,
- Show employees so that viewers can connect to their best option within a company
- Post job openings
- Allow people (potential clients as well as potential staff) to follow your company page before officially connecting with someone
- Post news which can be shared easily
- State the nature of your business, including locations, website, company size etc
- Create Featured Products Pages to highlight specific
Please see the article, about how to access LinkedIn’s Company page to understand the process of running a company brand via accessing LinkedIn in a personal capacity.