LinkedIn has recently announced that with effect from 14 April, they will no longer support Company Pages Products and Services pages. Company Products and Services tab will be removed on April 14, 2014. This is quite a big change and the marketing function in companies should take note. Companies will have to use the Showcase Pages and Company Updates to share content on their products and services.
Measures should be put in place to migrate the information available on the Company Products and Services Tab to Showcase Pages and Company Updates. The branding of each product and service should be considered. Showcase pages are much more standalone in how they work compared to the Products and Services page.
For those companies with product recommendations LinkedIn also provides an opportunity for companies to obtain these.
Below is the full text of the announcement which can also be viewed on the LinkedIn help pages.
At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we’re continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So on April 14th, the Products & Services tab will be removed from all LinkedIn Company Pages.
What does this mean for your page?
Your Products & Services tab will be removed on April 14, 2014. Until then, you can edit existing products and services, but the ability to add new products and services will no longer be supported.
If you’re a Company Page admin, you can save recommendations by copying them from the tab into your own document. You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014. Note: If you want to use the recommendations in promotional or marketing materials you’ll need to get permission from the individual who made the recommendation.
Where on my Company Page should I put this information now?
While Products & Services is going away, companies can get more visibility for their products and services by using Showcase Pages and Company Updates as an alternative for sharing content:
- Showcase Pages allow you to extend your Company Page presence by creating a dedicated page for prominent products and services. A Showcase Page should be used for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns.
- Company Updates are key to building relationships with your page followers. When your followers engage with your updates, it spreads your message to their networks and provides you even greater reach. Updates can be seen by your followers not just on your Company Page, but also on their newsfeed (across all devices including mobile).